Entrants are encouraged to enter the category that best reflects their core business.

Click on the relevant link below to download a copy of the questions for each individual Award category, we encourage the entrants to download these and work from them before uploading to the portal :

2. Tourist Attractions

  • This category recognises natural or built attractions that attract significant visitor numbers during the qualifying period for NSW.

3. Major Festivals and Events**

  • This category recognises festivals, events and exhibitions that attract over 50,000 visitors, enhance the profile and appeal of the destination in which they are held and create substantial economic impact for the destination.

4. Festivals and Events**

  • This category recognises festivals, events and exhibitions that attract fewer than 50,000 visitors, enhance the profile and appeal of the destination in which they are held and create a significant economic impact for the destination.

5. Ecotourism

  • This category recognises ecologically sustainable tourism with a primary focus on experiencing natural areas that foster environmental and cultural understanding, appreciation and conservation.

6. Cultural Tourism

  • This category recognises tourism operations that foster a greater understanding and appreciation of authentic culture, history, heritage and/or the arts.

7. Aboriginal & Torres Strait Islander Tourism

  • This category recognises Aboriginal and Torres Strait Islander tourism operations that demonstrate authenticity and cultivate a greater understanding of Aboriginal and Torres Strait Islander culture, history and traditions.

8. Specialised Tourism Services**

  • This category recognises the outstanding delivery of specialised or distinct tourism product/service that enhances the visitor experience and integrate with other tourism products. This category is only open to those businesses who do not meet the criteria of any of the other award categories. Entrants in this category could include – but not limited to – service providers, shopping precincts, retailers, online information and booking systems, member services, money exchange services, language and interpreter services.

9. Visitor Information Services

  • This category recognises the consistent delivery of high quality and face to face information services to the visitor. It is open to Visitor Information Centres/Tourist Offices, Local Tourist Associations and Regional Tourism Organisations.

10. Business Event Venues

  • This category recognises venues who provide high quality facilities specifically designed for business events e.g. meetings, incentives, conferences and exhibitions.

12. Tour and/or Transport Operators

  • This category recognises a significant contribution to tourism through combined provision of touring and transport services. It is open to businesses with fewer than 15 annual full time equivalent employees.

13. Adventure Tourism

  • This category recognises outdoor adventure tourism experiences that involve visitor participation and a personal challenge.

14. Destination Marketing*

  • This category recognises creativity and innovation in fully integrated destination marketing activities. This category is open to Regional Tourism Organisations, Local Tourist Associations, Visitor Information Centres, local government and organisations that are marketing on behalf of a destination.

15. Tourism Restaurants & Catering Services

  • This category is open to all restaurants and catering services offering a tourism experience and/or servicing the tourism industry. It is not a food award but does recognise a significant contribution to tourism through the provision of food and beverage. Entry is open – but not limited to – hotel or stand-alone restaurants, event caterers, pubs and cafés.

16. Tourism Wineries, Distilleries & Breweries

  • This category recognises wineries, distilleries and boutique breweries that offer a cellar door experience and create a significant contribution to tourism.

17. Caravan and Holiday Parks

  • This category recognises excellence in caravan or holiday parks that offer cabin and tenting accommodation and enhance the tourism experience in the destination.

18. Hosted Accommodation

  • This category is open to owner/operator accommodation providers offering a high degree of personal contact with guests. Entry is open – but not limited to – bed & breakfast, farm stay, cottage or other intimate, boutique, colonial or heritage accommodation.

19. Unique Accommodation

  • This category is open to properties developed around unconventional accommodation infrastructure. The focus of this award is on the uniqueness of the tourism experience. Entry is open – but not limited to – tented holidays, houseboats, yacht charters, tree houses, underground and themed accommodation

20. Self-Contained Accommodation

  • This category recognises operators of a quality standalone self-contained property offering guests with non-serviced accommodation and the freedom of self-sufficiency. Properties may include a cabins, lodges and house.

Serviced apartments, hotels and resorts should consider entry into one of categories 21-24 which best fit their product. For companies that are managing multiple self-contained properties it is recommended they focus on one of their properties or enter the Specialised Tourism Services category as a service provider.

21. Standard Accommodation

  • This category is open – but not limited to – motels, hotels, self-catering, cabins, backpackers and pub accommodation. The focus of this award is on both the facilities and services that enhance the tourism experience.

22. Deluxe Accommodation

  • This category is open to properties who achieve a deluxe guest experience which includes a wide range of facilities and superior design qualities, typically complemented by service standards that reflect the varied and discerning needs of the guest.

23. Luxury Accommodation

  • This category is open to properties that typify luxury across all areas of operation. Guests should enjoy an extensive range of facilities and comprehensive or highly personalised service relevant to the accommodation type. Properties at this level will display excellent design quality and attention to detail.

24. New Tourism Business**

  • This category recognises new tourism businesses that have commenced trading, visitation or service delivery during the qualifying period. This award recognises excellence in the planning and development of new tourism infrastructure and/or services. Tourism businesses that have commenced a new product or opened new infrastructure need to enter another category most applicable to the business.

25. Excellence in Food Tourism

  • This category is open to food producers, providores, tour operators, cooking schools, food attractions, farm gate experiences, farmers markets, trails and other food tourism experiences in (state/territory), featuring (state/territory) produce as the core component.

27. Tourism Education and Training***

  • This category is open to individual tourism businesses and tourism education and other registered training providers working to raise professional standards within the tourism industry by delivering tourism training, including online.  This category is awarded at the State/Territory level only.

* Categories do not require site visits
**Site verification only, no points awarded
***NSW category only, winner cannot progress to Nationals